Ecommerce 2020. Why Spotify is one of the best e-commerce platform?



What is E-Commerce?



In this article You will learn:

  • What is e-commerce and why it's so popular

  • Which platform choose to set up online business?

  • How to promote online shop?

  • E-commerce or electronic commerce is an electronic business. It means it is a business transaction online. It is the most transformative business in the industry at this time because of the high demand in the online market. It has all the qualities, comfort, and convenience that make it more popular at this time. It is the mirror of the future way of buying and selling.



    The internet at this time becomes the wide platform of business and communication that takes place, especially this year when the pandemic hits the whole world. The internet becomes a worldwide business platform, and many people around the world use this opportunity in business; e-commerce.



    E-commerce growing and growing as time passes for many different reasons. In the entrance of 2020 e-commerce has become more popular and in-demand in the online business industry. It is the most effective business-to-costumer and business-to-business sales at this time.



    The social media and another business platform on the internet, allows the entrepreneurs to start a business. Moreover, it provides several opportunities in establishing companies online for the reason that you can attract and gather a better amount of customers on the internet, which are interested in digital shopping.



    The fact that most people around the world are your audience in online business, and most of them are interested in digital marketing. That is the reason that in this time of the pandemic the internet and digital marketing have become the most popular.



    E-commerce opportunity in 2020



    Great news shakes the whole world this year, 2020. The whole world has infected by the COVID-19 virus, which makes the whole world turns upside down, and declares a worldwide pandemic. The normal living of people is twisted; the solution to avoid and stop the spreading of the virus is to stay at home and social distancing. Many of the establishments are closing and the economy of different countries is depriving.



    As we observe, because of stay at home and social distancing measures, most of the people around the world are using the internet in different ways. In this case, most of the audiences and potential customers are online. In this case, many entrepreneurs make this an opportunity to establish companies and businesses online. Staying at home and social distancing becomes the stepping some for several online entrepreneurs to become more successful in the online business industry.



    On the other hand, several consumers and customers become interested in shopping online. It is less hassle for them, especially at this time of the pandemic. In this case, many entrepreneurs are shifting to e-commerce, while current e-commerce companies become more effective and successful in the industry.



    Advantages of E-commerce to both marketer and consumer



    Regardless of the period on the digital business, whether you are new in the industry or operating in many years, all will face challenges. The most known challenges in this digital business or e-commerce are the size of the market, as well as the great competition. However, all the knowledge and understanding factors in running digital marketing will help a lot to get several advantages in e-commerce.



    Ecommerce platforms vs traditional business:

    Saves time and money

    Managing time and money is necessary for the business, especially at this time. The most important thing to consider in any business is to save more money and gain a better profit. In e-commerce, saving time and money is possible and very easy to implement. There are different digital platforms you can access and buy online to promote brands and products online with not so expensive price. However, establishing e-commerce is fast and easy. It is attractive and very interactive way to show product and software to vast audiences online.



    Wider range

    In e-commerce, crossing borders is possible. You can offer your brands and products up to different areas in the world with fewer limitations. It means, you have a wider range and it is possible to expand more. Thankt to mobile technologies You can watch products online or even final product look of Your composition ( especially cars and interiors). At the same time You can analyze all client traffic and his behaviour on the website (watch more in business analytics software). Thanks to affiliate programs and ready to use templates You do not have to create all shop from scratch – You can use templates and even sell other companies products. It's a perfect way to create flexible business online.



    Convenience

    Digital marketing and shopping or e-commerce are convenient for both marketers and consumers. Customers and consumers can shop and purchase goods and services in the comfort of their home and wait for it to deliver on their door step. However, marketers and online entrepreneurs can make selling and hire services from mobile phones and computers at home.



    Better customer experience

    In e-commerce, the customer’s experience matters. Customers and consumers are the breath and the life of a business. It is essential to hear the voice of customers through reviews, services, and several details. It is necessary to maintain a reputation and to attract many audiences.



    Which platform choose in business? Spotify as one of the best e-commerce platform

    Shopify is one of the best e-commerce platforms at this time because of its features that are easy to use and manage. It provides the services that you need for your e-commerce.



    Shopify is easy to use with the tools it provides, which causes you to launch a site as fast as minutes. Besides, there is nothing to worry about self-hosting and buying a domain name from a third party, which makes it one of the best e-commerce platforms, especially at this time.



    The best thing about Spotify: Easy to use

    After signing up for the application, you will get full access to all the tools required in setting up and establishing an e-commerce website.



    User friendly interface

    It provides tools and features that are easy to use, even with a newbie. Spotify offers you tools, which lets you create and customize catalog, design, payment methods, set prices, taxes, and other features. Lots of plugins

    Shopify provides several plugins that can help you a lot in your e-commerce business. In this way, the success of your business by gathering many audiences and customers will be possible. Through Shopify, selling products and services you wish to sell will be possible in the fastest way. It is one of the most used e-commerce platforms, especially at this time of the pandemic.



    How to promote online shop and e-business?


    So You have lunched Your first online business... Now it's time to promote it.
    In every promotion and marketing activity we start to describe our dedicated clients.

    Let's begin with basic activity that allow us to acquire clients. Thing described in that article You can use also in local company website promotion. Below we described marketing activity that do not need much of money and programs that are helpful in making business online. Before we start remember basic principles: marketing is not popularity contest it is about to promote content to right people.

    8 strategies that will boost Your online shop and business.


    1. Setup an e-mail list.

    Thanks to e-mail list You can regularly contact with Your clients and inform them about new products and services and build the relationship. You can also use email list to give valuable information to clients or construct newsletter that will sell company products in promotion.

    It's a very old but still effective way of marketing. Thanks to special software You can analyze how many clients opened the message, which time is perfect to send message and what is the accurate value of bounce rate.


    Dedicated software: MailChimp

    2. Start with social media.

    The main advantage of Social Media is a large range of information and possibility of advertising company towards Your friends, family and local community. Thanks to Social Media You can create Your own marketing channels and prepare advertisment that is very effective and adjust to publicity. Remember that we use Social Media to public news at least few times per week so You should described communication strategy from beginning. One more thing:

    Build Your own promo-team!

    Ask friends, family and business partners to share Your post and company advertisement on their website. You can also propose banner exchange which is also very affordable for Your online business. In that strategy it is possible to view the post to thousand of people even during 24h!


    Be present at:

    Instagram - best marketing channel in 2015. Instagram is great to promote visual products and gathering people across Your brand. Thanks to regularly published photos You can acquire nice audience and enhance clients to visit company website. You can also enhance followers of business competition to follow Your profile. If Your online business is divided in fox example 3 parts – set up a different account for them.


    Twitter - great tool to effective communication with company clients. Thanks to Twitter You can solve client's problems and answer questions connected with Your brand.


    Facebook - as it was mentioned before right now is best and very advanced marketing tool. Use Facebook to inform clients about company activity, new events and articles that are helpful. Use proportion 80% company posts, 20% selling post. Do not advertise products only - otherwise Your fans will find some more interesting Fanpage to follow.


    3. Connect Your website with searchers, catalog and business directories.

    Add Your online shop to dedicated: directories, business catalogs, business 2 business services, and price comparing sites. To some clients price is still number one factor in purchasing decision. But remember do not business on being the cheapest one. You will attract very disloyal and pretentiuos clients. Company presence at business directories is important in long-term marketing strategy and SEO tactics.


    4. Investing in SEO and company website .

    SEO (Search engine opitmalization) is not very difficult but requires specific knowledge and time. Together with Content Marketing is very effective and worth to use marketing technique. IF You do not have time to follow this knowledge hire outsource specialist.


    By the way: Forget online offers: " I will make You SEO fo 19$ per year. Bad SEO will hurt Your business and decrease website visibility. Choose experienced and reliable business partner in that field.


    5. Customer service software.

    Pay attention on company client service. Personal attention, passion and engagement is stiil number one factor in business. People preciate personal attention and the company ability to react in fast time. There is no sense to launch another company advertising comapaign when You have problems with clients and cannot work with them effectivly. Use simple CRM programs to be in touch with Your best clients. Every good company developed communication strategy with client and treat it as a long term aim.


    Dedicated software: Marketing Automation and Social Mention.

    6. Use references.

    Got references? Great! Publish it on shop or business website. Show the world how great Your service is. Even in nowdays times people like to know that they are making business with trusted and reliable partner that is worth to refer.


    7. Connect Your business with PR agency.

    It's simple. 10 dg of PR is much more better than 1 kg of paid advertisement.

    When You will developed online business focus on work with good PR agency. Thanks to vast contacts with press and other branch services they will promote Your business and build the brand towards future clients. In recent times paper advertisement and press releases are still considered as a trustworthy (especially toward older clients).


    8. Use marketing automation and data analytics in online shop.

    Nobody like statistics ;-) but in business it's a very important issue. Nowdays programs and plugins show Your business from other side and give You very useful info which can be used in future business activity. Thanks to Google Analytics You can acquire crucial info about shop clients lik: most popular sites, referrals, time spent on website and bounce rate.


    Thanks to Marketing Automation You can personalize advertisement and gather all strategies described above at one place. Every MA service is a connection of
  • -CRM,
  • -email marketing service,
  • -Analytic Panels,
  • - Tacking Code,
  • - A/B Test's
  • - lead pages,
  • - online creators,


  • If You seriously treat Your online shop - You should really focus on marketing automation. It allows You to control your online business from one place, effectively promote website and spent future money only on profitable channels. It's a technology used in every large global company but right now it can be implemented to Your mobile shop.





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